Marketing Services

Your local business needs serious internet marketing in order to compete with the national brands that are always encroaching on your sales. While you may not have the marketing budget of the "Big Boys", that doesn't mean your online marketing needs are any less complex. Finding digital marketing services that will help boost awareness with your local audience -- without costing a fortune -- means your marketing agency needs to get creative!

What we offer

Flexible and Personalized Internet Marketing

Your campaigns need to cut through an increasing amount of clutter, and our team will work closely with your marketers to tightly define your audience and tactics. Today's consumers want information that is personalized for their specific needs -- not a one-size-fits-all message that doesn't truly apply to anyone.

BuffaloNews.com High Impact Digital Advertising

The Buffalo News and Buffalo Magazine have loyal daily readers online at BuffaloNews.com and Buffalo.com. We can share those views with companies that advertise with us. There are different options on our site to make your company heard. You can run ads on the homepage or your preferred section. Reach out to us to see what advertising options work best for you.

Reach out to us to see what advertising options work best for you. Click below to view example advertising placements:

Website design

Your business isn’t cookie-cutter, so your website shouldn’t be either. Tell us about your company, your website needs and what makes your mission special. Let us do the rest.

Search Engine Optimization and Search Engine Marketing

If a company is awesome but no one hears about it, is it still a successful business? Boost your group’s online visibility in online search results so your hard work doesn’t go unnoticed.

Email marketing

Most people check their emails multiple times a day. That makes email marketing a useful tool. Let us show you how by narrowing down your target audience and creating a beautiful email that won’t get overlooked.


Random ads can be annoying. We’ve all been there. Keep your ads effective and meaningful by getting your ads in front of your target audience.

Social media

Ninety-three percent of all buying decisions are now influenced by social media. If you need help creating and developing your social media presence or if you just don’t have the time to maintain your social media accounts, we can help. Social media can help keep your business relevant and can engage your target audience.

Video Marketing

Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Majority of the time, these videos are playing on your mobile device through your favorite social media apps. We will capture your audience’s attention with a creative and enlightening video to highlight your service.

Featured Works

BN Ads - Responsive Tophat

Buffalo's Best Catering by Kim

BN Ads - Responsive Tophat

Russell's Tree & Shrub Farm

BN Ads - Responsive Tophat Takeover

Botanical Gardens

BN Ads - Wallpaper Takeover

Ski Company

Email Marketing


Social Media

Keyser Cadillac

Social Media

Regency Builders

Website Design

Equity Nutrition

About Us

The Buffalo News has been offering digital advertising opportunities for our local business partners since 2001. As the advertising world has changed, so has The News.

We have decided to focus on customizable digital solutions for the community using the News’ solid audience base, both online and in print, to optimize advertising opportunities for local business partners.

We understand local business because we are a local business. Our team members personally work with our client businesses. When you call or email us, we’re here and ready to respond.

Branded Content, Social Marketing and More

Whether you are looking for an engaging video to promote a new product or want to spread the word about an upcoming sale on social media, The Buffalo News can help exceed your business sales objectives. Advanced tactics such as audience segmentation, behavior triggers and email nurture campaigns are second nature to our team.

When you are ready to supercharge your online advertising and boost the effectiveness of your internet marketing, contact The Buffalo News Digital Advertising at 716-849-4597 or via email to nwnuk@buffnews.com. Our digital marketing professionals are ready to extend your product lines or services online, creating a customer experience that leads to lifelong advocates for your brand.

Get in touch





One News Plaza
Buffalo, NY 14203