Does your email strategy consist of sending out an email campaign once a month -- or only when you want to have a sale? If so, you are missing out on a valuable opportunity to share information about your business. Building a successful email marketing campaign starts with a content strategy that takes a buyer's journey into consideration, providing prospects with just the right information needed to make a sale. See how the right email marketing agency can boost conversions, increase open and click rates and supercharge your email marketing strategies.
Email Newsletters Are Critical for Content Marketing Success
When prospects feel like you are adding value to their day, they're willing to take the few seconds required to scan through your email. Open rates soar, clickthrough rates rise -- and sales also go up when you are providing valuable and unique content to your audiences. One of the most effective ways to distribute information to invested parties is through a cohesive email marketing strategy that includes welcome or onboarding emails, newsletters and operational emails such as order confirmations.
Don't Waste Valuable Real Estate in Your Operational Emails
Did you know that order confirmations and shipping confirmations receive exceptional engagement rates with customers? These emails are the best places to upsell new products and services, guaranteeing that a portion of the audience will take the leap and click to learn more. Having your strategy firmly in place allows you to make the most of the real estate when readers are already highly engaged with the content.
Take your next email campaign from ho-hum to the next level with The Buffalo News at your side! Contact us today at 716-849-4597 or via email to firstname.lastname@example.org to get started with our friendly and knowledgeable email marketing professionals.